Discover something relevant.
Introduce a product or collection to people with a reason to be interested.
A reason to send.
The right people
to send it to.
Plan campaigns with a purpose. Use customer context to make the message more relevant.
MORE CONTEXT. BETTER DECISIONS.Start with what
Start with what
you know.
Purchase history, engagement, and stage in the customer journey can help answer a simple question: what would be useful to this person now?
We use those distinctions to plan customer groups and the messages they receive.
CUSTOMER CONTEXT
ILLUSTRATIVE CONCEPT
HELP THEM GET STARTED
They’ve placed an order. Help them enjoy it.
Start with useful product guidance and a clear expectation of what comes next.
Useful before it asks for another sale
A welcome that recognises the purchase
THE CAMPAIGN SHOULD HAVE A JOBWhat are we
01 02 03
What are we
asking them to do?
Get more from a purchase.
Share useful guidance, product context, or a complementary next step.
Come back with a reason.
Make the invitation specific to the customer and what your store offers.
Plan the whole
conversation.
Campaigns and automated emails reach the same customers. We consider both when planning the calendar, audience, and message.
The aim is a more considered email experience, with each message adding something useful.
LET’S SEE WHAT’S NEXTTell us about
Tell us about
your store.
What are you working on? What would you like to improve? Start there.
Discuss your retention